Advertising Campaign:

A group of related ads, commercials, and other marketing tools that work as part of a coordinated advertising plan.

Advertorial:

An advertisement that has the appearance of a news article or editorial in a print publication.

Banner Ad:

Is a form of advertising on the World Wide Web. This form of online advertising entails a graphical, embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser

Brand:

Were originally developed as labels of ownership: name, term, design, symbol. Powerful brands can drive success in competitive and financial markets, and indeed become the organization's most valuable assets.

Creative Strategy:

An outline of what message should be conveyed, to whom, and with what tone. Essentially, what do you want to say to your customers that will prompt them to act in a desirable way.

Classified Advertising:

A form of advertising which is particularly common in newspapers, online and other periodicals, e.g. free ads papers or Pennysavers. A hybrid of the two forms classified display advertising may often be found, in which categorized advertisements with larger amounts of graphical detail can be found among the text listings of a classified advertising section in a publication.

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