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Glossary of Marketing & Advertising Terms
Global Marketing:
On a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities
Describes unconventional marketing methods intended to get maximum results from minimal resources.
Navigation element in a document to another section of the same document or to another document that may be on a different web site
An ad, flyer, postcard or other promotional material that’s designed to be inserted in a magazine or newspaper as a free standing design.
Internet Marketing:
Is the process of growing and promoting an organization using online media. Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals.
More Marketing Terms
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