Demographics:

Descriptive classifications of consumers such as their age, sex, income, education, size of household, etc. These classifications help determine who you are trying to reach and the message that would make the most impact with that particular group.

Direct Mail:

Direct mail includes advertising circulars, catalogs, CDs, pre-approved credit card applications, and other unsolicited commercial merchandising materials delivered to both homes and businesses.

Direct Response:

Marketing designed to solicit a direct response which is specific and quantifiable. In direct response marketing marketers use broadcast media, telephone to get customers to contact them directly. It is direct response marketing because the communications from the customer to the marketer is direct, and this differentiates it from direct marketing in which the communications from the marketer to the customer is direct.

Domain Name:

The unique name that identifies an Internet site.
(i.e. http://www.hfbadvertising.com)

E-mail Marketing:

Electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer.

Flash:

An interactive technology that allows animation or movement to be added to a web site. Flash is used to build online applications, product demostration, CD introduction, splash page, web site intro etc..